Las Vegas Mixtape v6: Exploring Showgirl History, Chinatown Delights, and an Intriguing Eatery

Track #3: Luv-it Frozen Custard, near the Arts District

The still-thriving Luv-it Frozen Custard has been open for 50 years (Image: Vegas 411)

Summer may be over. But why accept that depressing reality when you can head to Luv-it Frozen Custard—a family-owned-and-operated Vegas institution since 1973 where it’s always summer?

Simply look for the unmistakable red, white, and blue structure adjacent to the Arts District on E Oakey Blvd, off Las Vegas Blvd. Outside, you’ll find a line of people blissfully in denial about the colder weather and ordering Luv-it’s custard, which is richer than ice cream thanks to the key addition of egg yolks. It comes in cones, cups, sundaes, and shakes.

I went with a simple scoop of their “flavor of the day”—”Death By Chocolate”—which immediately hit my sweet mainline. Next time, I plan to gleefully surrender to their wide menu by ordering the “Scotch Jimmie,” consisting of butterscotch, sliced bananas, and chocolate sprinkles, or maybe the “Banana Fudge Kumble,” with crushed Oreos.