Connor McDavid is known for elite speed, jaw-dropping goals, and captain-level calm. Terry Ryan is known for stories, laughs, and not taking hockey—or himself—too seriously. Put them together, add a mullet, and you’ve got BetMGM’s newest commercial.
The sports betting brand just launched “Mullet Over,” a responsible gambling TV spot starring the NHL’s biggest active star alongside the former NHL player turned actor and author. The ad is now airing across the U.S. and Canada and popping up on digital feeds everywhere.

The commercial plays off classic hockey culture, using a mullet-themed joke to deliver a simple message: pause and think before placing a bet. McDavid brings his trademark cool, while Ryan leans fully into the humor, making the spot feel more like a locker-room moment than a lecture.
“Filming the ‘Mullet Over’ commercial with Terry was a fun opportunity to mix hockey humor with a meaningful message,” McDavid said. “It’s important to stay in control, and BetMGM’s tools help customers do just that.”
Ryan’s presence adds instant personality. A former first-round NHL pick who’s successfully crossed into acting, writing, and podcasting, he’s a natural storyteller—and the perfect counterbalance to McDavid’s superstar polish.
While the laughs come first, the ad also highlights BetMGM’s responsible gambling tools, including time and spending limits and the GameSense® education program. The approach isn’t heavy-handed—it’s memorable, which is exactly the point.
McDavid has been a BetMGM brand ambassador since 2022, and “Mullet Over” follows the success of a previous campaign that led to increased use of responsible gambling features. This time around, the message lands with a grin and a reminder that sometimes, the smartest move is just to mullet over.
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